It is well known that creating a loyal community, also known as a tribe, is critical for the success of any business. Such tribes not only promote your business through word-of-mouth but also significantly contribute to its profitability.
So, how do you begin creating your own community? By implementing these five suggestions and strategies…
1. Connect Around A Common Interest
Occasionally, those creating a tribal community can err by attempting to construct it solely around their specific brand. This approach can succeed if you possess a well-known brand like Apple or Chevy. However, if your aim is to penetrate a specialized market, you must create the tribal community around a shared objective, enthusiasm or another interest.
In essence, consider what your community can offer its members and build your community around this shared advantage. For instance, your community could:
- Assists one another in managing long-term pain.
- Shares the hottest tech trends.
- Assists members in achieving their objectives, such as weight loss or running a marathon.
In essence, you need to select a goal and work towards creating a community focused on that specific goal.
2. Make Tribe Members Feel Special
In order for your community to feel a sense of belonging and feel connected to something larger and more significant than their individual selves, consider implementing these suggestions where they are relevant:
Assign a unique moniker for the individuals in your group. For instance, Oprah Winfrey has named the followers of her spiritual community “Super Soulers.”
Guide your members to support a mission. Boost their sense of significance by directing them to methods through which they can assist a mission pertinent to your business. Say, for instance, you cater to dog enthusiasts – you could direct them towards aiding a fund specifically created for the assistance of dogs affected by natural catastrophes.
Provide members of the tribe with distinct and high-value items. These consist of both exclusive content and special deals.
Think about mailing something to your tribal members. Anything you send will give them a sense of importance, however, a “membership card” will truly make them feel included in your tribe.
3. Ask Tribe Members To Invite Others
Having an “invitation-only” community from the start provides a sense of exclusivity. Moreover, it guarantees that the initial members of your community share similar thoughts and interact well with each other.
4. Create A Gathering Spot
You aspire this platform to be an interactive zone for you and your members. One convenient approach towards this is the establishment of a Facebook Group. The incentive of this method is the familiarity of your community with Facebook, eliminating the need for remembering extra logins required if you chose to establish a forum on your individual website.
5. Be Present
Every community requires a guide, and you are that guide. However, it’s impossible to build a bond with your community if you’re absent. Therefore, ensure that you interact with your audience daily, whether it’s through your Facebook group or another meeting place.
Creating a community doesn’t have to be a complex process, but it does require regular effort. Therefore, start using these suggestions from today itself to begin developing your very own dedicated and interactive group!